Three Steps To Enhance The Competitiveness of Branded Beauty And Skincare Products

As people's pursuit of beauty continues to escalate, skincare product design has become increasingly important. Beauty in packaging, creative skincare design has become the key to attract consumers.

This paper analyses three aspects of packaging value, creative design and new packaging materials to explore how to use skin care packaging to enhance product competitiveness and consumer desire to buy.

Packaging value: make the product more attractive

The luxury packaging of skincare products is the first part that consumers see, and the value of packaging is crucial. High value packaging not only makes the product look better, but also brings people the enjoyment of beauty.

In recent years, many brands have begun to focus on skincare packaging design, launching a large number of high-value, high-quality products. Pretty skin care packaging boxcan not only attract consumers' eyes, but also make consumers willing to pay a higher price for it.

1.Colour Design

Different colours can convey different feelings, and the colour design on skincare packaging needs to match the product attributes and brand positioning. For example, natural, gentle skin care products are suitable for the use of light colours, and vice versa, you can use bright and rich colours. In addition, different seasons and different groups of people also need to pay attention to the colour design to better meet the needs of consumers.

2.Design Style

Design style is another important aspect of skincare gift box. Some brands prefer a simple design style, while others prefer ornate decorations. A good beauty skincare box design style can help a brand build its image, make consumers feel good about the brand, and lead to purchase behaviour.

3.Packaging Materials

Exquisite deluxe skincare packaging is not only excellent in value and design style, new packaging materials are also very important. New materials can effectively isolate the influence of the external environment and protect the quality and composition of the product. At the same time, new materials can also better match the needs of the product, for the skin care industry to enhance the huge competitiveness.

Creative design: increase product trust

There are a large number of skincare product categories on the market today, and consumers face great confusion when purchasing. Luxury skincare packaging design can bring consumers a different purchasing experience, help the brand to meet the different needs of consumers, and increase consumer trust.

1.Creative Shape

Through creative shaped skincare box packaging design, it can stand out among many products. Skincare packaging with chic shapes can increase the uniqueness of the product, arouse consumers' interest and enhance their impression. Meanwhile, for some special products (e.g. lipsticks, eye creams, etc.), special shape design can also reflect the characteristics of the product and allow consumers to better understand the use of the product.

2.Creative Patterns

A good pattern design can let consumers understand the characteristics and use of the product at the first time. Special pattern design can better reflect the image of the brand and create a special atmosphere of the brand, and domestic patents in the industry can strengthen the brand differentiation.

3.Creative decoration

Certain brands of personal face care paper box packaging also carried out special decorations, such as adding small beads, glitter, silver foil and so on. These small creative decorations can increase the characteristics of the packaging, highlight the brand differentiation, enhance the passive aesthetic value of the product.

New packaging materials: to be green

Nowadays consumers, especially young consumers, are extremely concerned about the green and environmental protection of packaging materials. Environmentally friendly face care products packaging materials can not only reduce resource consumption and environmental pollution, but also improve brand image and product sales.

1.Environmentally friendly materials

Eco-friendly materials such as PLA, cork, bamboo, etc. are made of natural raw materials and will not cause adverse effects on the environment. These materials are relatively light in weight, less prone to breakage and easier to handle. Better eco-friendly materials can also help to improve the safety and resource sustainability of the product.

2.Biodegradable Materials

In addition to environmentally friendly materials, biodegradable materials are also a great option. These materials are naturally decomposable, have no impact on the environment and are highly sustainable and safe. At the same time, these materials are less expensive, which reduces the production cost of the brand and favours marketing.

3.Recyclable Materials

Recyclable materials are one of the trends in packaging materials in recent years. Materials such as glass, plastic and aluminium are recyclable and can be recycled and reused in many ways. Many brands have begun to use recyclable materials to meet the needs of consumers, reduce environmental pollution and enhance the green image of the brand.

Summary

Packaging design for skincare products is the key to enhancing brand competitiveness and attracting consumers. Packaging value, creative skincare set shaped box packaging design and new packaging materials are all very important aspects that work in tandem to make up a great skincare packaging. 

Good cosmetic packaging design can bring many benefits to a brand, including product sales and brand image. Therefore, it is essential to constantly innovate and improve the quality of packaging design for skincare products.