Why Is Creative Packaging Box Important in Cosmetic Industry？

In the consumer market of skincare products, women occupy most of the purchasing power, want to become beautiful and also want to maintain youth, the desire for beautiful things of this character, but also laid the consumer in the purchase of the first impression, both "product appearance".

In the face of the blossoming of skincare brands, brands should not only do a good job of internal strength, to address the functionality of skincare and the advantages of the ingredients, but also to do a good job of external strength, to create an appealing packaging, to enhance the purchasing power of consumers.

Why is the packaging design of cosmetics and skin care products so deluxe?

Visual consumption has become the most important part of the consumer concept, through the design of the packaging to unify the brand tone and series division has become a high-end skincare standard, so that consumers can better identify the product.

Skincare is a "beauty" industry, based on the value of the purchasing power is also part of the user's consumer psychology, the appearance of the design is to guide and solve the user to buy an important means of direct.

Cosmetic box design needs to attract the attention and interest of consumers from the perspective of brand and product. Especially when the giver tries to convey the company's image and the characteristics of something to the receiver, the design of the box appearance is very crucial. A unique and beautiful appearance design can effectively increase the added value of the product, but also impressive.

Good skin care packaging design to seek differentiation

Creative beauty skincare gift box packaging design from the brand tone, to consider the brand relevance and brand extension, we need to do product positioning analysis for the direction of the desired effect of the product manufacturers, looking for differentiation of the design style. The same series of product packaging design, there should be differences, but also to have a unified, this is conducive to the formation of product branding, but also to facilitate the extension of the subsequent brand series of products.

Consumer aesthetics and needs are constantly changing, Chinese style, European and American style, high-end luxury, simple atmosphere, fresh and cute, strange cartoon, the emergence of new illustration style, so that the market is constantly changing. Packaging printing according to real-time changes, to take certain measures to improve the function of equipment, to provide customers with personalised design valve scheme, to provide one-stop printing services, improve the product, innovative products, rich product line, to meet the needs of all levels.

For cosmetics, packaging design is very critical. The first step in packaging design is to determine the positioning of the product, for example: cosmetics positioning is high-end or medium level? Cosmetics for the age of the customer? Determine the product positioning and then choose the right packaging design company.

Cosmetic packaging box customisation is more important to choose a reliable supplier. Rich experience and expertise, and the ability to provide high-quality products and services to meet the individual needs of customers. Cosmetic box printing is a very crucial element, and simple fonts and clear patterns can make the overall display more beautiful. Professional printing techniques, production process, detailing, full colours and attractive text are all factors in creating a great cosmetic box.

Skin care cosmetics packaging design of the five key points

1. Cosmetic packaging design must be based on market research

No investigation has no right to speak, make-up skin care packaging design to do to stand out, market analysis and research is essential, the method is required to go to the shopping mall skin care counters for inspection, analysis, research, and then the analysis of hot-selling products, hot brands of hot-selling products for the design of the analysis. 

The design of the style, form, style, material, etc., and then analyse the characteristics of the main products, and then analyse the characteristics of the main products, and so on. Analyse and think about these characteristics. The packaging design of cosmetics must convey the visual temperament of its own brand, such as: romantic and warm, noble and elegant, warm and skin-friendly, fresh and lovely.

2. Cosmetic packaging design based on the target group's demands to design

The use of different cosmetic skin care products of the crowd, in fact, also represents a different psychology and aesthetics, so in the packaging design of cosmetic skincare products must be customised design, that is, customised design for the target group, combined with the visual communication of the cosmetic skin care products packaging design and personalised features, to carry out a specific analysis of the design of the product packaging has its own brand characteristics, so that the target group willing to buy for the It can make the target group willing to pay for it.

3. Cosmetic packaging design should have unity

Cosmetic skin care packaging design is a whole idea and expression, in terms of colour, graphics, fonts should be kept uniform, to form a unified design style, in order to highlight their own advantages, the formation of their own brand packaging visual communication.

4. Cosmetic packaging design in line with aesthetic trends, with a sense of style

Modern people's requirements for cosmetics are getting higher and higher, and at the same time, the packaging is also more and more picky. So the packaging design of cosmetics and skin care products should be more novelty, and at the same time, it should be in line with the current fashion trend elements, in line with the current aesthetic trends, so as to attract the attention of the target group, in the same category of other products to stand out.

5.Brand Establishment

A cosmetic brand logo is a way of conveying the right message through packaging so that consumers can get to know your company better. Packaging design is an extension of the company's image. Consumers' perception of a company's product packaging always influences their perception of the company's identity. It is also common practice for companies to use multiple packaging designs for different product lines under the same brand, especially those that are diverse enough to diversify their products.

Beauty branding companies need to customise creative packaging boxes for skin care products

1.choose the right novel box type

Cosmetics in the design of packaging box type is a variety of options, specifically according to the positioning and value of the product. For the positioning of the general level, you can choose a relatively simple box type, such as folding pull-out box or upper and lower cover, book-type box, as long as the design is unique in place, the packaging will be exquisite; for the positioning of the level of high-grade, the general recommendation of the heaven and earth cover, connecting the heaven and earth cover, pull-out boutique box, and so on, and even more chic boutique shaped box, coupled with the perfect design and craftsmanship, the effect is very good.

2.Choose a good inner tray material

The role of the inner tray for the box is very obvious, it not only plays a role in the protection of the product, but also shows the grade of the product, the general cosmetic box will choose the set, with high-grade EVA inner tray.EVA material can play a better role in the protection of the product, and the material is more hard and solid, is a high-grade skincare set packaging boxes commonly used materials. 

Of course, you can also choose affordable, you can choose soft foam or blister tray, soft foam material is slightly softer than EVA, dense and beautiful slightly worse than the EVA, blister tray is less expensive, harder material, according to the product positioning to choose the material and the right colour.

3.Designand process production

The last box design also need to consider the design style and later production process, according to the characteristics of the product and brand to design the appropriate layout, according to the characteristics of the design of the production of different processes. Hot stamping is the process we use more often, gold, silver, blue and many other colours can be chosen, of course, there are UV, embossing, silver card reverse and other ways.